Telemarketing (BPO)

Telemarketing is an integral part of  BPO  services. Telemarketing is essentially interactive in nature and ensures that the communication between the caller and the person to be called leads to the sale of the product. Telemarketing is a fast growing profession and offers telemarketers the chance to be creative and innovative at the time of promoting the products and services.

Outsourcing had created lots of telemarketing job opportunities. Consumers from the first world countries receive calls from telemarketers and get introduced to the details of the products. Since most BPO firms offer both inbound and outbound services, customers can call back and ask telemarketers various questions.

Amongst the cons of telemarketing one is maintaining a huge infrastructure. Since companies require manpower and constant telephonic conversation between callers and consumers, infrastructure outlay is usually high. Also, many consumers feel vexed when he or she is called over phone.

But instead of these demerits, telemarketing is one of the fast growing industries related to sales and marketing outsourcing works of BPO companies.