Explore The best Utilities of Ecommerce Web design

Having an obsolete e-Commerce in 2021 means not being able to sell your products and services to all potential customers and therefore losing great revenue opportunities. The reasons for making a restyling are not only technical, like all things, the web also follows certain fashions and trends aimed at making the site more attractive and fresh.

Often these changes are aimed at optimizing aspects of usability thus improving the shopping experience of users. Today I cannot think of being able to separate these two aspects which are closely linked. Developing a good design means designing a page well, and designing a page well means getting a good design.

Analysis of the current site

Let's start from the basics: the first questions we need to answer are: what changes does the site need? What are the real improvements that the customer expects and the short / long term goals I need to achieve? What are the weaknesses of the site and what are the strengths?

Structure

Even if we are talking about the graphic interface, we must not forget that the restyling of an e-Commerce is aimed above all at increasing its performance , not only for the purpose of making it attractive but also to interest the user to the point of inducing him to perform certain actions while browsing. To have a successful e-Commerce it  is essential to know the standard behavior of users in order to correctly position images, contents and banners.

Creation of drafts

The most challenging part is undoubtedly the  design of the new layout. The homepage is the most symbolically important page of the site and is the one from which I generally start for the realization of the restyling. The homepage is seen as the "showcase" of the online store, it contains most of the elements that the user will encounter in e-Commerce and that is why I usually decide to base the entire structure within it.

Summarizing the creative process that leads to the creation of the page means:

Gathering all the information of the old site and giving them a logical order, of weight, space and importance. This operation leads to inserting all the elements that compose it into the “drawers” ​​of the developed wire frame. For Ecommerce Webdesign Australia this is important.

The creation of the home page follows with generating the style of the site from which the rest of the other pages will derive, starting with defining the colors, images and ornaments. Here is the most important and exciting moment for every designer, but we must not forget that often, indeed always, these choices are accompanied by a briefing aimed at guiding them in the right direction for our layout. At this stage, working blindly and without guidelines is very risky as an e-Commerce not created according to the correct target will certainly lead to a complete makeover at a later time, thus leading to a waste of resources.