With the boom in the internet technology and its usage, every futuristic company is investing in having a website as the website of a company acts as a foundation stone for effective online presence of the business. It is well known and accepted fact that owning a website is necessary but what people often neglect is a proper maintenance and upkeep of this online property which is very valuable.
If the companies with a website do not update the same for a long time naturally fail to capitalize on its true potential. There is a regular change in trends like new web sites born in the internet arena almost every hour and in such scenario, it’s very important for almost every online entity to make the necessary modifications to the site. Some small and simple changes can lead to a significant improvement in the ranking of the web site in the important search engine result pages like Google, yahoo etc.
The important areas on which a web site needs to provide regular attention are:
· Homepage of the web site
· Important landing pages which include products and services offered by the company
· Contacts page which should contain the most recent contact information
· Call for action pages where customer interaction is done with the use of answering service
· Sitemap of the website
· Customer feedback and frequently asked questions
Hence it’s not enough to just have a website. The important thing is to have updated, well laid-out and designed website which can be navigated and followed easily.
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