The Smartest Details for the Essential Webdesign Deals

The essential work to open an e-commerce site is the drafting of its specifications, its design, its online and the development of its traffic.

Write the specifications of the project

Before worrying about the design of the site, it is necessary to write the specifications of the online store . An e-commerce site must inspire confidence, be orderly and have a powerful back office (site easily updatable, creation of pages, modification of articles, addition of products to the catalog). The Ecommerce Webdesign Australia are perfect in this matter.

Here is a non-exhaustive list of important elements to be included in the specifications:

The overall presentation of the project: company, objectives of the site, sector of activity, customer target, geographical scope of the website, language, quantitative information (expected visitor flow, number of pages, projected turnover ...) ;

• The characteristics of the accommodation and the domain name;

• The tree structure of the website (home page, product pages, pages linked to the user account ...);

• The layout of the pages: presentation and location of the blocks composing each page or category of page, content to be included;

• The graphic charter of the website: visual elements of the website (logo, images and any other graphic element), color trends;

• Management of user accounts: registration, account settings, order tracking, saving of orders in progress, modification and deletion of information ...;

• Management of the product catalog: addition and withdrawal of articles, prices, price changes, product characteristics, management of promotional offers, grouping by category, suggestion of other products in relation to the selected article ...;

• The management of the order process: description of the steps, information of the customer, process of validation of the order, acceptance of the GSC, documents delivered to the customer (quotes, purchase orders, invoice), notifications sent to the customers at each stage;

• The support service: phone or email support, live chat, user-oriented content (frequently asked questions, conditions of use, user guides ...);

• Payment management: accepted payment methods, online payment management and data security ...;

Back office: accounts receivable management, sales management (orders, billing ...), interface with accounting, monitoring the audience and user behavior. For the Ecommerce Webdesign Australia this is essential now.

In case of recourse to one or more service providers: distribution of tasks, requirements, planning, budget, maintenance requirements or for any other services. This document is essential before moving on to the design of the site, the service provider in charge of its development will ask for it.

The Smartest Details for SEO Services in Australia & United Kingdom

It's great if every SEO was perfect in everything. But geniuses are not enough among us. To spend energy with maximum impact, think over the specialization of SEO, which you do best, and focus on the chosen direction. It seems cliche, to talk about SEO specializations, but in a broad sense all teams of SEOs can be divided into three groups. The former are engaged in the technical optimization of sites, the latter are working on content, and some are good at drawing links. With the SEO Services in Australia & United Kingdom option you will be having the perfect deal now.

The breadth of knowledge, erudition, is important for one simple reason: every piece of collected information helps to conduct more meaningful, productive conversations with customers.

Focus on your SEO specialization, but stay erudite.

Tips for SEOs

Here are my wishes for all new SEO professionals:

1. Read professional blogs - this is the most powerful tool that you can use to promote your career and understanding SEO

2. In addition to learning HTML and CSS, learn spreadsheets, SQL and JavaScript

3. Read Google's patents and read the famous series of Bill Slavsky about the ten most important patents (but it's more important to understand the sources)

4. Attend 1-2 conferences a year - this is enough if you are not a consultant, do business or sell software

5. Nobody knows everything, and even experts are mistaken - just learn from mistakes

6. Break the rules, keep the winners and throw losers

7. If in doubt, make your site faster

8. And the buttons do more

9. Invest in the video until it's too late

10. Buy the bitcoins. No, it's too late!

Optimize headlines and meta descriptions

Do not forget to optimize the names and meta descriptions for each page. Today, users choose a website that deserves a visit, depending on how the fragment looks in the SERP. If he does not attract attention, people will go to the competitor's site. For the SEO Services in Australia & United Kingdom this is very important.

Remember that the keyword must be placed in the title and meta description. Also check what kind of offers and information is contained on sites that are now well established in Google. This will help build your unique value proposition, not overlapping with existing ones.